Business Identity
Definition
A Business Identity is the public layer for a company or commercial entity — its name, story, locations, offers, and public work — separate from the owner’s Personal or Professional identity.
Account is private. Identity is public. Reputation belongs to the identity.
Purpose
To give the company its own accountable public presence inside the Digital Chamber of Commerce.
Why it exists
A company is not a person. Employees, products, locations, hours, listings, hiring, and company reputation belong to the business, not to the owner’s private profile.
Who it is for
- Company owners and operators
- Local and regional businesses that need a public entity page
Typical use cases
- Restaurant or café
- Contractor or trades company
- Retail shop
- Agency or studio
- Local service company
How it works
Created and managed under the owner’s Account. Public business fields and related profiles attach to this identity. Reputation for company actions belongs here.
Examples
- A restaurant’s public business page
- A contractor company distinct from the owner’s Personal Identity
What belongs here
- Company name, commercial story, offers, listings, company news, hiring, public business contact
What doesn’t belong here
- Private family posts and personal diaries
- Using Business Identity as a substitute for a person’s Professional Identity when the speaker is still the individual, not the company
Relationship to other concepts
Business Identity is a type of Public Identity under Digital You, inside the Digital Chamber of Commerce. It is grouped with Organizations.
Position in the platform
- Digital Chamber of Commerce
- Digital You
- Public Identity
- Business Identity