Reputation
Definition
Reputation is the public record of trust earned over time through a Public Identity. It is built from what that identity publishes, how it participates, and how others respond with accountable signals — not from private account data, and not from engagement tricks.
Reputation is not a score. It is not a badge that replaces reading the record. It is the attributable history of a public role.
Reputation is the public record of trust earned over time through a Public Identity.
Account is private. Identity is public. Reputation belongs to the identity.
Purpose
To make trust inspectable. Visitors can evaluate a public role based on attributable work and history, with a clear answer to “who is speaking?”
Why it exists
When every role shares one mixed profile, reputation becomes noisy and unfair — a company’s work sits next to private posts; a professional’s record is confused with a personal feed.
Reputation scoped to identity keeps accountability where it belongs. Because an Account is private, reputation cannot belong to the account. It belongs to the Public Identity that acted.
Who it is for
- Members building long-term public trust
- Visitors comparing professionals, businesses, and organizations
- Communities that need accountable public actors
Typical use cases
- Judging a Business Identity by its published work and history
- Separating a Professional Identity’s record from Personal posts
- Reading who spoke — and what they built — before trusting a claim
How it works
Actions taken while a given identity is active contribute to that identity’s public history. Signals (including critical ones) are collected as information about content and actors — not as a vanity scoreboard.
Internal trust measures, if any, are operational tools. They are not presented as a public “trust score” that replaces the record. Reputation remains readable history attached to a Public Identity inside Digital You and the Digital Chamber of Commerce.
Examples
- Articles and listings published as a Business identity form that business’s public record
- A Professional identity’s client-facing work does not inherit private Personal posts
- Switching identity changes which reputation record future actions attach to
What belongs here
- Attributable public work, history, verification where applicable, community signals tied to identity
What doesn’t belong here
- A single public number that replaces reading the record
- Gamification that treats trust as points to farm
- Buying reputation or ranking as if it were truth
- Attaching company reputation to a private personal login
- Treating Account reputation as a thing — reputation does not belong to the Account
Relationship to other concepts
Grammar of trust:
Public Identity builds Reputation. Identity Switching chooses which identity — and therefore which reputation record — receives the next action.
Reputation is a pillar of Digital You and of the Digital Chamber of Commerce. It never replaces the need for a clear Public Identity.
Position in the platform
- Digital You
- Public Identity
- Reputation