Brand Identity
Definition
A Brand Identity is the public layer for a brand, product line, or named public-facing voice that is not the whole company entity.
Account is private. Identity is public. Reputation belongs to the identity.
Purpose
To keep brand storytelling clear when the voice is the brand — not the entire Business Identity.
Why it exists
A company may operate multiple brands. Collapsing every brand into one Business page, or into a person’s Personal page, confuses who is speaking.
Who it is for
- Operators of product lines or named brands
- Teams that need a brand voice beside a Business Identity
Typical use cases
- Product line
- Named brand under a parent company
- Public-facing brand voice
How it works
Created under the same Account that may also hold a Business Identity. Content published as the brand attaches here.
Examples
- A product-line page under a parent company account
- A named brand voice distinct from corporate Business Identity
What belongs here
- Brand story, product-line presence, brand hubs and links
What doesn’t belong here
- Full corporate governance and company-wide hiring when Business Identity is the correct home
- Personal lifestyle content
Relationship to other concepts
Brand Identity is a type of Public Identity under Digital You, inside the Digital Chamber of Commerce. It is grouped with Organizations.
Position in the platform
- Digital Chamber of Commerce
- Digital You
- Public Identity
- Brand Identity