Project Identity
Definition
A Project Identity is the public home for a project, initiative, or campaign — often time-bound or thematic — with its own name and story.
Account is private. Identity is public. Reputation belongs to the identity.
Purpose
To give initiatives a public surface without mixing them into Business, Personal, or ongoing content channels.
Why it exists
Projects are not always companies and not always blogs. They need a named public place for duration of the work without rewriting the parent entity’s identity.
Who it is for
- Organizers of initiatives, campaigns, and time-bound work
Typical use cases
- Community campaign
- Time-bound initiative
- Local project with its own name
How it works
Managed under an Account. Hubs and bio describe the project; publishing as the project attributes reputation to this identity.
Examples
- A local cleanup campaign page
- A multi-month initiative with its own public name
What belongs here
- Project narrative, updates, hubs scoped to the initiative
What doesn’t belong here
- Permanent company storefront (use Business Identity)
- Ongoing publication brand better suited to Blog or Video Identity
Relationship to other concepts
Project Identity is a type of Public Identity under Digital You, inside the Digital Chamber of Commerce. It is grouped with Organizations.
Position in the platform
- Digital Chamber of Commerce
- Digital You
- Public Identity
- Project Identity