Blog Identity
Definition
A Blog Identity is a content-container public identity for a named publication — articles, commentary, or ongoing written work under its own voice.
Account is private. Identity is public. Reputation belongs to the identity.
Purpose
To separate a writing publication from Personal, Professional, or Business layers so readers know which voice is publishing.
Why it exists
A blog is not a person and not a company. It is a content channel. Mixing posts into a Personal wall or a Business page hides the publication as a distinct public role.
Who it is for
- Writers and editors who want a named publication layer
Typical use cases
- Local commentary blog
- Topical publication
- Named writing channel
How it works
Created under an Account. Articles and hubs enabled for this layer appear as the Blog Identity when it is active.
Examples
- A local commentary blog under its own name
- A topical publication separate from the author’s Personal Identity
What belongs here
- Publication bio, writing focus, article hubs, public links for the blog
What doesn’t belong here
- Company operations and hiring (Business Identity)
- Episode-first audio (Podcast Identity) or channel-first video (Video Identity)
Relationship to other concepts
Blog Identity is a type of Public Identity under Digital You, inside the Digital Chamber of Commerce. It is grouped with Content.
Position in the platform
- Digital Chamber of Commerce
- Digital You
- Public Identity
- Blog Identity