The NoFakeBiz Model

Official Reference

The official conceptual architecture of NoFakeBiz: how the platform is organized and how its core concepts relate to one another.

This document is for partners, developers, AI systems, and anyone who needs the full system in one view. New members should start with Digital You.

How to Read This Model

This is not a feature list. It is the conceptual model of NoFakeBiz — the official concepts and how they relate. Each node on the map links to its definition in NFB Concepts.

Two different relationships matter, and they must not be mixed:

  • Platform / private relationship — Physical Person ↔ Account ↔ NoFakeBiz.
  • Digital presence relationship — Physical Person → Digital You → Public Identities.

Starting a story with “create an account” helps a human because registration happens first. It does not place Account above, below, inside, or as a component of Digital You.

This page is also not Platform Status (what exists today), Geographic Coverage (what place and category numbers mean), Verification Philosophy (what evidence claims mean), or How Discover Works (how finding works). Those documents surround the Model; they are not new identity types.

Chamber and platform

The Digital Chamber of Commerce is the root concept of this Model: digital infrastructure for local economic life, linked into a wider and global network without erasing place.

NoFakeBiz is the public platform. The Digital Chamber of Commerce is the institutional and infrastructural environment implemented through that platform. That is an institutional fact stated in prose. It does not insert “NoFakeBiz” as a new parent node above the Chamber in the ontology tree below.

Architecture map

Conceptual map — two separate relationships. Not an adoption chart, franchise map, or verification badge chart.

The NoFakeBiz Model — full conceptual architecturePhysical Person exists independently. Two separate relationships follow: Physical Person to Account to NoFakeBiz (private platform), and Physical Person to Digital You to Public Identities (digital presence). The Digital Chamber of Commerce is the institutional environment, not a parent of the person.Digital Chamber of CommerceInstitutional environment for NoFakeBiz and the public identity systemPhysical Personexists before NoFakeBizPrivate platform relationshipDigital presence relationship Account NoFakeBiz registration · login · securityrecovery · communication · authorization Digital You Public Identities People Organizations Content Personal Professional Business Organization Blog Video

Model laws

These are axioms of the model — not product features.

  • Account is private.
  • Identity is public.
  • Reputation belongs to Identity.
  • Content belongs to Identity.
  • Trust is earned.

Where you are in this system

This section is a lived walkthrough — how a person experiences the system. It does not redraw the ontology tree above.

Diagram B — lived orientation. It shows the private platform relationship separately from digital presence. No enclosure or arrow places Account inside, under, above, or as a component of Digital You.

Where you are in NoFakeBiz — lived orientationA real person has two separate relationships: a private Account relationship with NoFakeBiz, and a Digital You expressed through Public Identities such as Personal and Business. A Business Identity represents the tire shop, not a second account. Content and reputation belong to the Public Identity that acted. Place, Discover, and Verification are context only.Inside the Digital Chamber · on NoFakeBizPhysical personexists before NoFakeBizPlatform / privateDigital presenceAccountprivate relationshipmembership / authNoFakeBizDigital Youdigital continuationexpressed throughPublic Identitiesdistinct roles — not extra accountsPersonal IdentityProfessional IdentityoptionalBusiness IdentityTire shopentitytechnical management ofauthorized identitiesrepresentsContent / Reputationattributionbelongs to(not the Account)Context only — not ontology parentsPlacehome / scopeDiscoverfindsVerificationevidence for a claimLived orientation —not a second ontology mapOne physical person · private Account relationship · Digital You expressed through public identities

Imagine you own a tire shop and join NoFakeBiz:

  1. You create one private Account (login, security, recovery, and authorized management). The public does not meet your Account.
  2. Separately, your Digital You is your digital continuation: the enduring public presence expressed through the identities through which your different roles appear. Account and Digital You are not above or below each other in the ontology.
  3. You may hold a Personal Identity and, if you need it, a Professional Identity. Those are public roles — not additional accounts.
  4. Your tire shop may hold a Business Identity under Organizations. That is the shop speaking as the shop — not your Personal page, and not your Account.
  5. What you publish, and Reputation, belong to the identity that acted.
  6. Your place (geographic home or scope) helps organize local discovery. It is not a franchise chapter and not an identity owner. See Geographic Coverage and the local-network sections of Digital Chamber of Commerce.
  7. Discover is how others find public identities in a place field — a view/access layer, not a parent concept in the ontology.
  8. Verification names specific checked claims (today: email control). It is not a blanket “verified Digital You” badge and not an identity type.

Layers around the ontology

These ideas help you use the Model. They are not new nodes in the tree above, and they do not become parents of Digital You or Public Identity.

Official Concept Series

Core Concept pages remain the definitions. Two Official Concept Series extend those definitions through published Articles (canonical URLs /articles/<slug>; authorship unchanged):

What this Model is not

  • Not a feature inventory or product tour
  • Not a claim of dense membership everywhere (see Platform Status)
  • Not a franchise or chapter map (see Digital Chamber local network)
  • Not a verification-badge chart (see Verification Philosophy)
  • Not permission to place Account above, below, inside, or as a component of Digital You for storytelling convenience
The NoFakeBiz Model is the official conceptual model of the Digital Chamber of Commerce. It keeps two relationships separate: Physical Person ↔ Account ↔ NoFakeBiz for the private platform relationship, and Physical Person → Digital You → Public Identities for digital presence. Account is private; Public Identities are public. Reputation and content belong to the identity that acts. NoFakeBiz is the public platform; the Digital Chamber of Commerce is implemented through that platform. Place provides geographic home/scope for participation and discovery; Discover is a view/access layer for finding public identities; verification is scoped evidence attached to claims. These surrounding layers do not replace or reorder the ontology.