Account
Definition
An Account is the private membership root of a person on NoFakeBiz: login, security, and control over public identities. The account is not a public page, not a brand, and not a substitute for a Public Identity.
The public never “meets” the account. The public meets Public Identities. The account is the private instrument through which those identities are created, managed, and switched.
An Account is private control. A Public Identity is public presence.
Account is private. Identity is public. Reputation belongs to the identity.
Purpose
To provide one secure place from which a person can create, manage, and switch among multiple independent public identities without creating multiple logins.
Why it exists
Public life has many roles; authentication should have one. Separating the private account from public identities prevents private data from becoming public by default and prevents company or institutional presence from being confused with a person’s private life.
Without this separation, every public role would either share one mixed profile or require a separate login. The account exists so neither mistake is necessary.
Who it is for
- Every registered member
- Anyone who will hold more than one public role
Typical use cases
- One login for Personal and Professional presence
- One login that also controls and manages a Business Identity
- Private fields (such as date of birth) that stay off public pages
How it works
A person has one private Account. The Account is the private control surface within their Digital You. Through that Account, the person can create, manage, and switch among the Public Identities they use. Identity Switching changes which public role is active.
Reputation and content belong to the Public Identity that acted, not to the private Account.
Creating the Account usually happens first in the user experience; conceptually, Account remains a component of Digital You in the NoFakeBiz Model.
Registration creates an account. Visitors see identities — not the account’s private fields.
Concept structure vs experience
- Concept structure: Digital You includes Account, Public Identities, Reputation, and Identity Switching.
- Experience: a person usually creates an Account first, then adds the public roles they need.
Both can be true at once. Experience order does not rewrite the ontology.
Examples
- One login manages Personal, Professional, and Business identities
- Date of birth and street address stay on the account / private profile — not on every public layer
What belongs here
- Authentication, membership, security settings, private profile fields, control and management of identities
What doesn’t belong here
- Using the account itself as the public “brand”
- Publishing company news under the private login instead of a Business identity
- Exposing private account fields as if they were a Public Identity
- Treating Account, Digital You, and Public Identity as three names for the same thing
- Treating Account as the parent of Digital You in the Model
Relationship to other concepts
In the NoFakeBiz Model, Account sits under Digital You — it does not sit above it.
Account enables private control of Digital You but is not identical to Digital You. Public speech happens through Public Identity.
Position in the platform
- Digital You
- Account
- Public Identity